Phase Two
The second phase of the Fake™ campaign is meant to provide an explanation. This phase explains why and how the products and images exposed in phase one of the campaign distort the truth. Phase two consists of diagonal stickers containing different facts and statistics. Each sticker is meant to be placed over a specific type of product, ie educational toys, diet beverages, weight-loss products, etc. The diagonal direction of the stickers were reversed in this phase to increased readability of the facts and also to separate phase two from phase one. Additionally, five colors were used in this phase instead of one. The additional colors were used to increase readability and for further separation from phase one.
- <-->
